Feb. 19, 2021
A lot has changed on Instagram in 2020. More often than not, new trends follow new products. And this year is no exception! Let's figure out what will await us in 2021.
Do you like to write a lot? You are in trend! Perhaps in 2021 the limit for 2k characters in the text will be expanded. From a site with photos, Instagram can turn into a real blog platform.
Shopping tags and the "Shop" section are already in full swing in 86 countries, but not in Russia. But someday the functionality will be launched here. Perhaps Instagram will not stop there and will continue to develop the e-commerce direction. This means that there will be new opportunities for the sale of goods.
There is a hope that in 2021 the application will still enter the Russian Federation and the CIS countries, while the main obstacle to entry is the observance of the copyright for music. For the same reason, there is no “Music” sticker in Russian Stories yet. By the way, Reels content is getting more views, so we recommend getting ready for this feature.
Any blogger or business page owner wants privacy. So that you don't have to create a second page for personal communication, Instagram has developed new functions: "Close friends" in Stories, the same filter is on the way only in Direct, comment filters, restriction on marks in posts, and much more.
Instagram algorithms willingly promote posts where there is an activity, but getting activity under posts is more difficult than in stories. People are too lazy to like or write a comment. Stories have more tools to motivate people to be active, for example, interactive stickers.
Social media tends to attract more creators and motivate them to create content. And the best motivator is money. Already, some countries have posted "Badges" in live broadcasts, and have also included IGTV monetization. Rumor has it that they can introduce "Donations" for stories and anyone who wants to be able to throw donations to content authors.
This is already a full-fledged messenger. We can quote messages, arrange video chats, send welcome messages. The "Close Friends" filter and the ability to create chatbots will be coming soon. And for insults in private messages, user accounts will be blocked forever. In general, Instagram is no longer only about photos.
PC users also did not stand aside. Already available on the desktop: working with messages, viewing live broadcasts and links to live broadcasts, switching accounts. And already in 2021, Instagram updated the viewing of stories on PC. I wonder what will happen next.
FB is not that popular anymore. He is harassed by Instagram. And the only salvation for Zuckerberg's brainchild is further integration with Instagram. It seems that FB will not stop at combining messengers, an abundance of accounts, and a single advertising office. Maybe something new is coming in 2021.
For several years now, masks have been storming stories. This is no longer just entertainment, but a good marketing ploy. Selling hoodies? Create a mask that allows you to try on different colors and styles. So much for your motivation to buy. It's also a way to draw attention to a brand - the name of the mask always contains the author's account.
Users are tired of staged photos, frozen faces, unnatural poses, Photoshop, and an ideal life. Now the trend is live photos, real emotions, more improvisation, and a minimum of processing.