(“Do this now” steps, the “why” behind it, and long-term rules for breeders — everything in one place)
Meta (Instagram and Facebook) prohibits promoting or listing animals for sale on its platforms. Their Commerce Policy bans the “buying, selling or trading of animals or animal products.” Violating that policy is exactly why many breeder accounts get warnings, suspensions, or full deactivation.
An account can be blocked not only for explicit posts like “puppies for sale,” but also for systematic behavior that looks commercial to the algorithms — repeated “sold/reserved” posts, Stories with prices or contact info, ads with CTAs to buy, etc. When an account is disabled, Instagram usually offers an appeal via the app or an online form.
If you need fast, professional help and don’t want to handle the appeal yourself, services like antiban.pro can assist: https://antiban.pro/ru/
Don’t panic.
Write down everything you did in the last 7–14 days (posts, Stories, ads, DMs with clients, payments). This list will help in your appeal.
File the standard appeal through the app.
Open Instagram and follow the on-screen prompt when you try to log in (look for “Request Review” / “Appeal”).
Gather evidence (scan/photograph these):
Kennel documents / vet records for litters and parents (scanned certificates, vet cards).
Purchase or reservation agreements (even screenshots of booking/payment confirmations).
Kennel license or registration documents (if available).
Photos/videos of animals with date markers (watermark, newspaper/date in the photo).
Write a short, honest appeal message: say you’re a breeder, that sales follow local law, include links to your kennel website, contact info, and offer to provide documents. Attach your proof.
Check connected assets: ad accounts, product catalogs, linked Facebook Pages — if any of these promote selling animals, they can be affected. Remove or disable anything that directly offers animals for sale on Meta platforms.
Secure the account: enable 2FA, change passwords, remove suspicious apps and active sessions — a hack could explain policy violations.
If the appeal fails: consider professional help (e.g., antiban.pro) to prepare a stronger appeal and communicate with Meta support. https://antiban.pro/ru/
Hello, my name is [First Last]. I am the owner/manager of [Kennel Name]. Our account @example is used only to inform prospective owners about our breeding program and to communicate with clients.
We do not post sales listings on Meta platforms. All sales are handled by signed purchase agreements and we provide full veterinary documentation upon transfer. Attached are copies of vet cards, registration papers, a sample purchase agreement, and dated photos of the animals. We can provide any additional documents you require. Please review and restore our account. Thank you.
(Attach the files listed above.)
Crackdown on illegal animal trade. Investigations show some sellers use social media to evade laws, so platforms are tightening enforcement.
Automation and pattern detection. Algorithms flag commercial behavior: repeated “puppies available” phrasing, templated posts, quick-pay links.
Ad and commerce restrictions. Even if your account seems “personal,” Meta watches ad assets — catalogs, Shop buttons, “Buy” CTAs — and treats them as commercial.
No direct CTAs like “Buy / Price” in posts or ads. Use: “Book a consultation,” “Join waitlist,” or “Fill out application.”
Remove Shop buttons and product catalogs that list animals.
Conduct contracts, payments, and official transfer on your website, messenger, or in-person. Put all legal docs and transfer policies on your site.
Post about care, vaccinations, socialization, origin/lineage explanations.
Share “where are they now” updates, owner interviews, and adaptation stories — these reduce the account’s commercial footprint.
Use dated video tours of the kennel with clear descriptions of living conditions to build trust.
Experience: show real breeding processes, births, vaccine records.
Expertise: publish content with vets, breeders, and official registry references.
Authority: show certificates, event participation, press mentions.
Trustworthiness: post samples of contracts, vet cards, and (with permission) owner testimonials.
Post/Story → CTA: “Fill out application” (link to form).
Form collects: name, city, why they want the pet, readiness to care, contact info.
Pre-screen consultation (chat/phone).
Offline contract signing / vet documents / transfer.
This keeps the actual sale off Meta catalogs and keeps your profile informational.
Remove: direct prices in posts/comments, “Shop/Buy now” buttons, product catalogs listing animals.
Keep: About section, kennel health info, contact/website link, highlights for “Vaccinations,” “Test Results,” “Shows.”
Bio example: “Golden Lay Kennel | RKF | Vet cards & pedigrees | Reservations & consults via website.”
Bio (short):
Golden Lay Kennel | RKF | Vet cards & pedigrees | Reservations & consults — link
Post (informational, instead of “for sale”):
“Our puppies were born 08/01/25. All pups receive vet checks, vaccinations, and microchips. For a consultation to find the right match, book via the link in bio.”
Don’t run Meta ads that offer animals for purchase. Even localized ads are risky.
Use ads to promote educational content (breed guides, care articles), then convert interested people into leads.
Keep clear contact links on your website where legal transfer and responsibility info are posted.
Passport / business entity details (if applicable)
Kennel registration / licenses
Vet cards for litters
Pedigree certificates
Sample purchase/reservation agreements
Screenshots of client chats (if relevant)
Payment receipts for deposits/prepayments
Dated photos/videos showing care conditions
Animal sale rules vary by country. Many places require registration and vet control for commercial sales. Social platforms may cooperate with regulators and block accounts that break platform rules or laws. If your business is sizable, consult a lawyer specializing in animal/veterinary law.
Initial DM:
Hi — thanks for your interest. We don’t list prices on social media. To get full info (contract, vet records, price, transfer terms), please fill out the short form in our bio or email example@mail.ru. After that we’ll schedule a call to discuss details.
Asked for price in comments:
Thanks for asking — we share full details (price, contract) only after a short pre-qualification via DM/form. Please send us a message or use the link in bio.
Submit another appeal with fuller documentation.
Use business support: if you have a Meta Business Manager account, open a ticket with business support — responses can be faster.
Legal notice: if the suspension causes major losses and you’re in the right, consider legal action — consult an attorney.
Professional unblock services: if you’ve exhausted options, professional unblock/appeal services (e.g., antiban.pro) may help. https://antiban.pro/ru/
Wrong: “Puppies available, 20,000₽ — DM.” → Ban.
Fix: Delete the post. Publish: “Litter update — join waitlist via form on our site.” Save a pinned FAQ Story.
Wrong: Ad with “Buy puppy” CTA → ad account suspension.
Fix: Stop the campaign, remove the CTA, change ad to “Learn more” and link to an educational article or lead form.
Turn on two-factor authentication.
Regularly check connected apps and permissions.
Avoid linking your account to suspicious pages.
Build a sales process: application → pre-screen → contract → payment → transfer. The more official and off-platform the sale, the lower the risk.
Your appeal was denied more than once.
You can’t figure out which posts caused the suspension.
Your business heavily depends on the account and its loss would cause major damage.
In those cases, professional help can speed up recovery (example: antiban.pro). https://antiban.pro/ru/
Q: Can I still sell puppies on Instagram?
A: Direct listings or catalogs are prohibited by Meta policy. Use Instagram for lead generation and move sales off-platform to contracts and website processes.
Q: What evidence is accepted in appeals?
A: Kennel documents, vet cards, purchase agreements or reservation proofs, dated photos/videos — these all help prove you’re a legitimate breeder.
Review new posts for direct sales/prices/catalog.
Update bio to point to website/form.
Archive old posts with prices.
Keep electronic copies of all contracts and vet cards.
Check account security (password, 2FA, active sessions).
Your content should demonstrate humane care: housing conditions, health checks, socialization. Commercial gain never justifies poor treatment. Work with a vet and publish vet reports where possible.
File an appeal and attach documents.
Delete/archive any content with direct sales/prices.
Switch your marketing to lead-gen and offline contracts.
If you can’t resolve it yourself, consider professional help (e.g., https://antiban.pro/ru/).
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