Instagram Expands Access to Creator Marketplace
Instagram is once again widening access to its marketplace for creators, where brands can search for creators who can help them deliver their messages to the desired audience within the app.
The Creator Marketplace on Instagram allows brands to search for collaborators based on various factors, including audience size, location, common themes, and more.
In addition to the existing countries like the USA, Canada, UK, Japan, Australia, New Zealand, India, and Brazil, Instagram has now expanded access to the Creator Marketplace to ten new regions:
Moreover, Instagram has recently enabled Chinese export brands to collaborate with creators from countries outside of China, providing yet another way to leverage the Creator Marketplace for business growth.
These expansions offer a broader range of brands and creators more opportunities to connect and collaborate in partnership and creative marketing programs, which can help create more resonant and engaging campaigns within the app.
Given that influencer marketing often yields better results, particularly within creatively driven elements such as Reels, this can be a valuable consideration for your campaigns.
To be eligible to appear in the listings on the Creator Marketplace for IG, creators must be 18 years or older and adhere to Instagram's policies regarding branded content and monetization.