Meta is expanding access to its Verification for Business subscription package for brands by offering the option to purchase a blue checkmark for their Facebook and Instagram profiles. Additionally, Meta is introducing new elements and premium tiers to cater to a broader range of business verification needs.
Previously, the "Verification for Business" feature was limited to brands in Australia, New Zealand, and Canada. However, starting today, companies in Argentina, Mexico, Chile, Peru, France, and Italy will also be able to acquire the verification badge in each application.
This expansion indicates the growing popularity of the offering. While Meta has not shared specific data on Meta Verified purchases, the extension suggests a positive reception and sustained interest in this option.
Moreover, Meta is introducing new subscription packages worth exploring. There are now four higher-priced verification options for businesses, each offering additional advantages within its price category.
The individual profile costs, displayed in gray, are actually introductory prices; Meta provides alternative, more affordable rates as a "welcome offer" for new subscribers (or a 20% discount for brands verifying their profiles on Facebook and IG once). However, after a year, you will be billed the crossed-out amount for the individual profile. This means that you can expect to pay $499 per month for the highest tier or a total of $699.98 per month if you continue verifying your Facebook and IG profiles.
So, what do you get for your investment?
All Meta business verification packages include a verified badge for your profile, enhanced account support (with specific parameters at higher levels), and ongoing impersonation monitoring.
Furthermore, depending on your payment level, there are other elements, such as:
In conclusion, there are several new additions to consider, albeit at significantly higher prices.