New 'Hype' feature allows users to interact in stories.
Instagram continues to improve its user interaction options by introducing a new feature called "Frenzy." This option allows you to post comments on stories that are visible to other users in the stream.
"Frenzy" comments are displayed right in the story, allowing everyone to see what other users are saying. This provides an additional interactive tool for communication and engagement on the Instagram platform.
Recently, Instagram has been actively focusing on developing and improving the mechanisms for users to interact with the app. By paying attention to changes in the way the platform is used, the company aims to offer more direct tools for interaction and engagement.
The head of Instagram, Adam Mosseri, noted that users increasingly prefer to post stories and send private messages rather than share content in the feed. As such, Instagram is actively looking for new ways to enable in-app interactions, drawing attention to trending discovery and video content.
As part of this endeavor, Instagram introduced several alternative interaction options, including co-posting and the ability to share content with close friends. It also introduced a Wonderland option, which is in the testing phase, as well as the ability to share replies to posts in stories.
Instagram owner Meta recognizes the importance of encouraging the sharing of original content, as it promotes user engagement on the platform. More active users contribute to the popularity of the app and strengthen its position as an important social platform.
Going forward, Instagram plans to continue testing new features aimed at maximizing user sharing and increasing user engagement on the app. This will make the platform even more interactive and attractive to users, encouraging them to engage and interact with each other.