You can't have too many ads. That's what Instagram has decided, and they've come up with a way to get more of them in your eyes.
The developers called it "new advertising opportunities. And this is really good news for advertisers. Paid ads will now appear not only in the news feed, but also in the Overview tab (magnifying glass icon). And not between posts while you're scrolling, but right when you open the section.
This is not just a whim of the social network owners. It turns out that the Overview tab is popular with users - this attracts advertisers.
Ads can also appear in personal profiles. Imagine, you go to a friend's page, open one of the publications, start browsing down, and there - the ads.
The innovation is still in development. It is planned that first the function will be tested on users from the United States.