The main thing that characterizes Meta is the desire to be one step ahead of the rest. And now they've come up with something new again! The company has decided to extend its Meta Verified for Business program to Canadian brands, giving them the opportunity to get the coveted blue tick on Facebook and Instagram. This is a really big step for businesses because that checkmark helps them stand out and get attention on the platforms.
But what's interesting is that Meta realizes that it's not easy to achieve success online. That's why they don't just offer the checkmark, but also the accompanying bonuses. Brands that decide to take this step will receive proactive monitoring, support, and account assistance. So businesses in Canada will now be able to enjoy all the benefits of validation and care from Meta!
But we have to admit that there are some concerns about this program. Many feel that a checkmark loses its reputational value when you can just buy it. Especially if the search results are manipulated by paid content without the checkmark. But Meta is ready to address these concerns and expects their experiment in Canada to be a success.
It must be said that Meta is really doing their best to cater to the needs of small businesses. They provide tools that help businesses get discovered and interact with customers in their applications. And since Meta is already doing similar experiments on Instagram by releasing the "Meta Verified" feed, we can expect interesting innovations in the future as well.
As we can see, Meta is not sitting still and continues to surprise us with its innovative solutions. All that remains for us is to watch and wait to see what consequences this will have for businesses and users.