Instagram presented a guide to collaborations, which was developed by bloggers and creators themselves. It is difficult to say whether the collection is the only one on this topic. But it is definitely the first official guide from the company.
It was created to inspire brands to collaborate effectively with Instagram authors and create quality promotional content. Inside: stories of successful cases and collaborations between businesses and creators and tips on how to make the most of Instagram.
You can download the full version of the guide for free. To do so, type "TAG IN FEST" into the Google search box. The first line in the search results will be business.instagram.com. There you will find a brief presentation of the project and the coveted file.
Too lazy to download and read? For you, we've prepared a brief squeeze of the most interesting part of the collection - the tips. Here's what Instagram has advised the brand on recruiting and working with creators:
Work with those who have gained credibility in a particular field related to your industry or goals;
Engage authors who have an original and authentic style. Their unique vision will create organic content and expose your brand from an unexpected angle;
There is no one-size-fits-all approach. Take into consideration not only the industry the creator works in, but their personality, lifestyle and the connection between your brand and the creator's work;
Figure out how to unobtrusively talk about your brand in the creator's content.
You'll also find tips for using videos, Reels, Collabs, masks, and other Instagram features.