Everyone who has been reading us for a long time is well aware that Instagram prohibits children under the age of 13 from using the social network.
However, the date of birth used to be not asked for when registering. But things have changed. Now new users are required to enter this information.
Experienced users of the social network will also be asked to specify their age. To do this, Instagram will send them a notification. If they ignore it, then access to the account will be blocked. Yes, just like that - without further ado.
According to the press service of the social network, the date of birth is needed to introduce new features that will protect young users from unwanted content.
However, experienced marketers suggest that there is another hidden behind this good intention - the desire to improve the advertising algorithms of the social network. Allegedly, information about the age of the audience will help better target ads.
In defense of the social network, restricting certain features for teenagers is a fairly popular trend among online communities. TikTok and YouTube have also recently announced similar measures.
It's still unknown when exactly Instagram will start requesting the age of users.