July 1, 2021
An internal advertising account has appeared on Instagram. We figure out how it works, what are the pros and cons, and why the social network suggests ignoring the link to Facebook.
The internal advertising office was announced a year ago. It allows you to promote content without linking your account to your Facebook profile.
If the user has run Instagram ads before, it's likely that their Instagram and Facebook accounts are linked. But for those who have a new profile or have never promoted content yet, Instagram will offer a new way. Although, you may not even know that you are using an internal ad account.
The point is that the process of launching such ads is identical to the usual one. To do this, you need to have a business or author profile. Open any post and click the Promote button.
If you have never launched an ad, then Instagram will automatically create an internal ad account for you.
At the time of its appearance, the novelty was available only in the United States and Turkey. And now it has appeared with us.
How did we know about this?
A client contacted us with an unusual type of blocking - a ban on the internal advertising account of Instagram. Such situations are interesting to us. We analyze them individually and try to find a way out of the situation. Here it worked. Now we have such a case in our piggy bank.
It is also a reason to speculate about the benefits of the upgrade. The idea of making ads easier to access is laudable. This is beneficial both for users and for Facebook itself - the ease of launching promotions will give more ad revenue.
However, there are also downsides. The internal advertising account of Instagram is also blocked. Moreover, one mistake can cost you a lifetime ban on launching ads on your Instagram.
According to the Facebook support service, problems with the ad account can be solved by contacting the help center. In fact, this did not help. And knowing how promiscuously Facebook is banning profiles and ad offices, you can expect the same thing to happen with internal Instagram ad accounts.
It's a pity that the social network does not understand that such a radical punishment deprives not only users of profit, but also its own profit.