Antiban | X aka Twitter is giving away 50% off on advertising

July 27, 2023

X aka Twitter is giving away 50% off on advertising

{"time":1690447759498,"blocks":[{"id":"Xc5DW1Hm28","type":"paragraph","data":{"text":"X offers 50% off ads in bid to revive advertiser interest"}},{"id":"NxMVrysjBd","type":"paragraph","data":{"text":"Will Twitter X's rebranding of Twitter affect advertisers' attitudes toward the platform?"}},{"id":"KO7FpzZtKQ","type":"paragraph","data":{"text":"Certainly, X itself seems to be aware of the change in perception as it makes moves to bring back advertising partners and emphasize the benefits of X ads."}},{"id":"isWjM4PC4y","type":"paragraph","data":{"text":"X officials and Ilon Musk have been busy beefing up in-app ad campaigns, increasing their reach, which could be another way for X to add value to its advertising offerings."}},{"id":"sqEdVZVml7","type":"paragraph","data":{"text":"This week, X Corp is offering 50% off to advertising partners."}},{"id":"VhGtz5D4In","type":"paragraph","data":{"text":"According to the WSJ :"}},{"id":"dDMXWiIgmm","type":"paragraph","data":{"text":"\" X this week began offering some advertisers discounted prices on video ads that show up alongside a list of popular topics on X's \"Review\" tab [...] "}},{"id":"NQTOJuv9LF","type":"paragraph","data":{"text":"Twitter's overall ad revenue is still down 50% from last year, according to Ilon's latest statements, so the steps to remedy the situation should be many and varied."}},{"id":"aglOlg_dt_","type":"paragraph","data":{"text":"We still have negative cash flow due to about 50% drop in ad revenue and a large debt load. Need to achieve positive cash flow before we can afford the luxury of anything else."}},{"id":"w0dGWiWcNe","type":"paragraph","data":{"text":"- Elon Musk (@elonmusk) July 15, 2023."}},{"id":"JZqzteHGMr","type":"paragraph","data":{"text":"That \"debt load\" stems from the $13 billion in bank loans Musk took out as part of his $44 billion acquisition of the company, saddling Twitter with an additional $1.5 billion a year in interest payments."}}],"version":"2.27.2"}

X aka Twitter is giving away 50% off on advertising

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