Target is a great invention. You don't always know what's in front of you: an advertisement or a sign of destiny. It also helps to effectively promote your product or account.
Before learning how to promote on Instagram, you need to know what content will definitely pass the moderation. We figured it out and now we are telling you.
Bots carefully review your ad post before publishing it. First of all, anything that goes beyond the law or Facebook policy is rejected.
For example tobacco, medicines and dietary supplements, 18+ products, weapons, loans, credit, sale of body parts, etc.
Also, moderation can reject low-quality content. According to Facebook, this includes:
- Images with a lot of text on it.
- Clickbait and sensationalism. Or, as Facebook puts it, the suppression of information. This is considered intrusive content that encourages you to click on a link.
- Misleading materials. Ads shouldn't contain false promises. "In just 10 days, you'll lose 10 pounds" - the very offer that won't pass moderation. This also includes the before-after demonstration.
- Aggressively selling stocks. Ads with arrowheads and those that pressure limited promotions are not allowed to pass. Write "99% off today only" and your post is rejected by moderation.
- Stop words. This is something of a mystique. No one has ever seen them, but it is believed that Facebook has a database of expressions that users often report about. The list of these words, unfortunately, cannot be found in a policy of Facebook or Instagram, but there are some of them created by ordinary users after they encountered such a problem.
- Discrimination. Ads should not point out disadvantages or personal qualities: weight, gender, age, ethnicity. For example, "Dreaming of being beautiful?" - this phrase indirectly indicates that the user is ugly. Post goes to trash.
By the way, if your ad contains a link to a third-party site, be aware that it will also be checked for all of the above factors.
Here's a simple checklist that will help you avoid mistakes in creating your ads.
