Instagram has launched the feature many have been waiting for: users can now add up to five links to their IG bio, expanding their traffic generation capabilities. The update allows users to highlight their interests, promote brands and showcase their personal business.

Users can now use this feature within the app itself, which will likely cause many to drop their paid subscriptions to third-party tools.

To add links to your IG profile, choose Edit Profile > Links > Add External Link.

From there, you can drag and drop links and arrange them as you want them to appear in the app.