March 31, 2021
Instagram will launch Shopping Tags in Russia! Facebook's press service, which rarely gets in touch, told Meduza when we should expect an update.
“At first, a small number of Russian business accounts will receive access to the function at random, and in the coming months Shopping will be available to the rest,” said Ashley Yuki, Instagram product director.This is something like the marks of users in a photo, but instead of people, there is a product. The user looks at the photo and sees that it has product tags. If he touches the image, hints - product tags - pop up on which the name of the product and its price are written.
You click on the one you like and you are taken to the product page. You click the checkout button and fall through to the website or checkout page.
The update will especially appeal to business and online store owners. it remains only to wait.