March 8, 2021
There are hundreds of filters on Instagram today. Every day there are more and more of them because everyone can create filters.
But as? For this, the SparkAR program is used. By the way, on its official website in the Learn section, there are step-by-step video tutorials on creating filters.
Filters help increase user activity and loyalty and also generate new subscribers. And that's why:
Filters launch a wave of UG content (user-generated content).
Subscribers are happy to shoot Stories with their favorite bloggers' filters. Moreover, even if subscribers do not mark the author, there is a direct link to his profile in the upper left corner.Filters are available only to subscribers.
To get filters, a person must subscribe to their author. After that, all filters will be automatically loaded into his Stories camera. Of course, you can use a filter without subscribing to its author. But it's not a fact that after the next Instagram update, she will remain in the camera.Kylie Jenner launched her filters so that every girl could choose a suitable lipstick shade from the Kylie Cosmetics brand and buy it right there. The filters not only changed the color of the lips, but made the skin smoother, the eyelashes - longer, and the facial features - more chiseled, thanks to the effect of the crown contouring from the Kardashians.
And Burger King allowed subscribers to “burn” competitors' ads in exchange for a whopper. To do this, users had to point a cellphone camera at a print, coupon, or any other competitor's advertisements, such as McDonald's, and click a button on the Burn This Ad. Hard? Yes. But effective!
It is clear that not everyone has the time and skills to create filters. But now it's easy to find designers who are ready to take on it. So turn on your imagination, experiment, and attract new subscribers!
And if you have problems with Instagram, please contact us.