Feb. 25, 2021
Free SMM courses? Was it possible?
It turns out, yes. Facebook has been doing this for several years now. The social network has launched its online lecture hall - Facebook Blueprint.
The platform will help you master marketing skills on Facebook, Instagram, Messenger, and WhatsApp. After completing the course, you can take an exam and receive certification.
Courses are categorized. A lot of them. Some of them are an introduction to Facebook, presence on Facebook and Instagram, launching and managing ads, targeting, campaign optimization, messenger, small and medium businesses, and more.
You can take the lessons at a convenient pace for the user - no one will rush you and demand that you master the information here and now. Passed an interactive lesson, fixed it. Don't remember? Came back and walked through again.
A big plus of the platform is that all materials are free. After completing each course, a certificate of completion appears in your personal account.
But don't confuse these certifications with the basic Blueprint certification. These are two different things. To get the latter, you need to study the platform from all sides. Those who passed it say that the exam is quite difficult and you need to seriously prepare for it.
However, those who do surrender it are given advantages. First, Blueprint Certified Professionals are highly regarded in the market. Often employers consider passing this exam to be an indicator of special competence.
Second, having three or more Blueprint Certified Professionals in a company gives it the chance to become an official Facebook partner. Prestigious, huh?
To begin with, it is difficult for Russian users to pass the Facebook Blueprint exam. There are four reasons for this:
But Nail Zakirov, a certified Facebook Media Buying Professional, advises not to worry and just move on to training. Moreover, it is best to take lessons in English in order to get used to the terms that will necessarily be in the exam itself.
After studying the courses, you need to take a practice test of 30 questions. Your task is to score 30 points on it. If you succeed, you are great, you can safely register for the exam. However, keep in mind that it can be more difficult than a practice test.
The only thing left to do was to pay $75 and choose a convenient date and time.
Before the exam itself, you will receive instructions on how to set up the equipment, pass the system check, upload a passport photo.
Well, then everything is strict: you will need to close all programs and remove everything from the table. There should be no other people in the room, you cannot eat or drink, use an interpreter - too, otherwise, the exam will be interrupted. And no one will return your money.
The main thing is to believe in yourself and prepare well. Upon successful passing of the exam, you will receive a blue round badge that you can use on your resume, on the website, and anywhere.
Is it interesting to try your hand?