Jan. 14, 2021
It is rare that only one person is working on an account. Often it is the owner, the owner's wife, SMM-specialist, targeting specialist. And everyone has a password! But this is not at all safe and can lead to account blocking.
Let's say right away that delayed posting services will not help to avoid this either. Firstly, they do not guarantee the safety of your account, and secondly, they rarely combine all the functions that your specialists need.
What then to do?
Use Creator Studio and Business Suite, which Facebook has kindly created for us.
With their help, your SMM-specialist will be able to post publications in the feed and IGTV, reply to comments and delete them, reply to messages in Direct, view statistics and launch ads.
However, Stories on Instagram from Creator Studio and Business Suite cannot be made yet.
How to provide access without giving out a password?
Open your business page on Facebook and from the menu on the left select "Settings" - "Roles on page". Enter the Facebook username you want to grant access to. Specify the access level and click "Add".
If an specialist will launch targeted advertising, give him separate access to the ad account. First, add him as a friend on Facebook. Then go to Ads Manager and open “Settings” in the left menu, then “Add people”. Start typing the employee's name on Facebook and select the level of access to the ad account.
Well, now the most important thing - let's analyze the points:
That's all. The next thing is small - to understand the work of Creator Studio. We already had a post about this.