Instagram Now Lets You Pin Your Own Comments: What This Means for Brands and Creators
Published: September 9, 2025
Instagram just dropped another interesting update. Users can now pin not only comments from followers but also their own. Sounds small, right? But from a marketer’s or business owner’s perspective, this tiny feature could seriously shift how you approach promotion.
The ability to pin comments has been around since 2020. Up until now, though, you could only highlight other people’s replies—things like positive feedback or smart audience questions.
Now, Instagram is giving you the option to pin your own comments.
Adam Mosseri, Head of Instagram, explained it this way:
“Your post is your space. You should have the ability to shape the conversation however you want.”
And he’s right. Comments are an extension of your post. Why not make them work harder for you?
Here are a few practical examples:
You’re a creator who wants to share more.
Captions have limits, but your story doesn’t. Now you can drop a “part two” in the comments and pin it.
You run an online store.
Post a new collection and the first 20 questions are: “How much?” “Do you ship?” A single pinned comment with answers saves time and makes shopping smoother for your customers.
You’re hosting a promo or event.
Yesterday you announced a discount, today the terms change. Instead of editing the post, just pin a comment that says, “Sale extended through Sunday” or “Registration closed.”
You’re building a personal brand.
Pin an expert tip, a quick guide, or a stat that reinforces your authority. That kind of detail builds trust.
Links in comments still aren’t clickable. Driving traffic still happens via bio and Stories.
On the plus side, you can use @mentions and GIFs in pinned comments—extra tools to boost engagement.
Create a mini-FAQ under your post. Pin answers to common questions to cut down on repetitive DMs.
Share urgent updates. Perfect for promos, launches, and events.
Expand your post’s story. Add insights, behind-the-scenes context, or bonus details.
Set the tone for discussion. Start the conversation yourself with a pinned joke, question, or icebreaker.
Show your expertise. Pin data points, stats, or pro-level advice to strengthen your credibility.
Being able to pin your own comments on Instagram isn’t just another button. It’s a tool that helps creators and brands:
add more context,
answer questions faster,
keep audiences engaged,
amplify marketing messages.
Pro tip from antiban.pro: Don’t wait—test it today. Try it for FAQs, campaign updates, or expert insights, and see which approach resonates most with your audience.