Optimal times for posting on Instagram: Does it exist?
Let’s start with the important fact that there is no universal best time for posting on social media for every brand, business, or regular Instagram user.
Each brand has a unique audience with different behavioral traits and interests, so there is no one-size-fits-all approach that guarantees optimal results every time you post.
However, based on general statistics, we can still identify the best time for posting. So, what is it?
For Instagram, it is best to post on weekdays from 9 am to noon, while the worst time for posting is Friday and the weekend.
Weekday mornings show higher activity, and there is also a spike in engagement from 5:00 pm to 6:00 pm when people return home from work.
Check this on your own accounts. But, it is important to understand that if your content does not resonate with your audience, nothing will change no matter what time you post it.