Nov. 3, 2020
One of the significant drawbacks of Instagram is the lack of delayed posting. Therefore, on the network, you can find many services (often paid) that will post the publication for you at the right time. Only here Facebook mercilessly throws users of such software into a shadowban or even blocks them.
Scared? Calmness. The social network has developed its own free service Creator Studio. What does delayed posting have to do with it and how does the new product work? Understanding.
Facebook Creator Studio allows you to manage all your Instagram posts from your computer, view statistics, and schedule posts in advance.
Here’s what the FB help says about the service's capabilities:
the service allows you to manage publications: videos, photos, ring galleries, and stories, as well as publications on IGTV; view the effectiveness of posts (to understand what is effective and what is not); find out your subscribers and the time of their maximum activity; find out how people interact with your content; study the coverage and a total number of content impressions; search for content and use filters to quickly organize it.
All this sounds good, but there is one drawback with the service that only owners of business profiles or author accounts can work with the service. This is not a problem if you are ready to change your profile policy to work with Creator Studio.
How do I switch to a business account?
To switch to one of these formats, open the IG mobile app, go to settings, select the Account section and scroll down to the end. There you will see blue buttons Switch to Business Account or Switch to Author Account.
Done.
Let’s connect to Creator Studio!
Open Facebook Creator Studio, click on the Instagram icon next to the FB icon at the top of the screen and log in with your Instagram username and password.
Welcome to Creator Studio. The most interesting thing for us is postponed posting. Previously, only paid services could boast of such a function, for the use of which FB mercilessly blocks. And here is free and, most importantly, SAFE software. By the way, everything works quite simply.
Click Create Post and then Instagram Feed. In the window that opens, write the text for the post (no more than 2,200 characters, 30 mentions, and 30 hashtags), you can also select a location. After that, we upload a photo, video, or altogether (yes, you can also make a carousel here). We mark the people in the photo and proceed to the publication.
You will have three options: leave the post in drafts, postpone the release for a certain time, or publish right now. Also, pay attention to the advanced settings. There you can turn off comments on the post or mark a business partner.
After you publish, draft, or schedule a publication, you will see it in the Content Library. That’s all.
It's a shame Creator Studio hasn't learned how to work with stories yet. However, rumor has it that this feature is already in development and will soon be available.
What other goodies have this service prepared for us?
You can now view statistics from your computer, including audience information and how people interact with your content. True, only for the last 7 days. For statistics for a specific publication, see the Content Library tab. All your publications are collected there, regardless of when they were published.
In general, all statistics for posts and accounts, which can be viewed in the mobile application, are also available in Creator Studio.