Antiban | Instagram is getting more active in the fight against counterfeiting

Nov. 20, 2023

Instagram is getting more active in the fight against counterfeiting

{"time":1700471341323,"blocks":[{"id":"4C21eQuQkA","type":"paragraph","data":{"text":"In a joint legal action, Meta has partnered with luxury fashion brand Christian Louboutin to file a lawsuit against an individual running a counterfeit operation from Mexico. This individual was selling fake Louboutin products through social media platforms Facebook and Instagram."}},{"id":"0N7LwxbZ9z","type":"paragraph","data":{"text":"According to Meta, the lawsuit was filed in the United States District Court for the Northern District of California. It alleges that the defendant violated Meta's Terms of Service and Instagram's Terms of Use, as well as infringed upon Christian Louboutin's intellectual property rights by utilizing Facebook and Instagram accounts to promote the sale of counterfeit goods. Meta has taken multiple enforcement actions against the defendant's Facebook, Instagram, and WhatsApp accounts, as these platforms strictly prohibit intellectual property infringement and counterfeit product sales."}},{"id":"AaIaobxhC0","type":"paragraph","data":{"text":"Meta has recently increased its efforts in intellectual property enforcement, introducing new measures to help brands protect their assets through improved detection and removal systems in its apps. Last year, Meta upgraded its Brand Rights Protection Manager tool, enabling brands to swiftly take down content identified by Meta's system as potential replicas. By uploading images of their authorized products, brands can aid Meta's systems in detecting similar matches, bringing forth potential violations in Page posts, Marketplace listings, and other areas."}},{"id":"rfO3LE-M81","type":"paragraph","data":{"text":"Alongside these enhancements, Meta also introduced an Intellectual Property Reporting API, which allows rights holders to more efficiently identify and report content that violates their intellectual property rights."}},{"id":"B9kOgwzxXc","type":"paragraph","data":{"text":"Now, Meta is advancing to the next level by collaborating with legal authorities to take action against intellectual property infringements. This lawsuit serves as a stern warning to those engaging in similar abuses that such behavior will not be tolerated. Meta and Christian Louboutin are committed to continuing their enforcement efforts against counterfeiting and holding accountable those individuals who violate their policies."}},{"id":"xkmGb7yuYD","type":"paragraph","data":{"text":"This legal action, combined with Meta's improved image-matching intellectual property measures, can act as a significant deterrent. Counterfeiters rely on showcasing their products as legitimate copies to gain attention, but with Meta's detection capabilities, any image can now be identified. Meta may go beyond account suspension and seek legal action against counterfeiters."}},{"id":"bMsJFERvyZ","type":"paragraph","data":{"text":"Hence, this announcement carries great importance for the company and may have a substantial impact. It remains to be seen whether Meta will pursue similar collaborative legal actions in the future."}}],"version":"2.28.2"}

Instagram is getting more active in the fight against counterfeiting

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