Giveaway on Instagram pros and cons

There are many ways to promote shareware on Instagram. One of them is the givas.

Giveaway is a competition with a large number of sponsors (usually 10 or more). To participate in the prize draw, the user must subscribe to all accounts of the organizers.

Given can be roughly divided into:

• Stellar. A star becomes a subscriber donor, who publishes a post with a call to participate in the competition. The prize in such a giveaway should be attractive to the widest possible audience (apple technology, car, etc.).
• Blogging. Sponsors are bloggers who are not yet millionaires, but still have a significant audience. Prizes are usually purchased in the same way attractive to a wide audience.
• Thematic. All sponsors are connected by one theme and, plus or minus, a similar target audience. The prize also promotes segmentation. For example, bloggers-moms, sling consultants, child psychologists, shops of children's clothing, toys for children unite and a children's electric car becomes a prize. Thus, the majority of the giveaway participants will most likely be people with children.

The advantages of this promotion method:

+ Accelerated growth of new subscribers.

+ Thematic givs help segment the audience a bit.

Minuses:

- The cost of participation can range from 2,000 to 100,000 rubles.

- Unsubscriptions after giveaway completion can be up to 70-80%.

- A sharp drop in coverage, because Instagram algorithms, due to long and massive unsubscriptions, decide that your content has become of low quality.

- There are many unscrupulous third-party organizers, there is a high risk that you will simply be 'thrown for money'.

- It is impossible to segment the audience in detail.

- People who come for a 'freebie' rarely buy something in the future, even if they don't unsubscribe from you.

- There is a risk that the social network will block your account. The probability is low, but it is there.

To participate or not, the choice is yours.