Antiban | Giveaway в Instagram плюсы и минусы

Aug. 12, 2020

Giveaway on Instagram pros and cons

{"time":1613571940788,"blocks":[{"type":"paragraph","data":{"text":"There are many ways to promote shareware on Instagram. One of them is the givas."}},{"type":"paragraph","data":{"text":"A giveaway is a competition with a large number of sponsors (usually 10 or more). To participate in the prize draw, the user must subscribe to all accounts of the organizers."}},{"type":"Image","data":{"file":{"url":"/antiban/apps/webapp/media/uploads/images/2021/02/lC6uX5584xY.jpg"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"type":"Header","data":{"text":"Given can be roughly divided into: ","level":2}},{"type":"paragraph","data":{"text":"Stellar. A star becomes a subscriber donor, who publishes a post with a call to participate in the competition. The prize in such a giveaway should be attractive to the widest possible audience (apple technology, car, etc.). "}},{"type":"paragraph","data":{"text":"Blogging. Sponsors are bloggers who are not yet millionaires but still have a significant audience. Prizes are usually purchased in the same way attractive to a wide audience. "}},{"type":"paragraph","data":{"text":"Thematic. All sponsors are connected by one theme and, plus or minus, a similar target audience. The prize also promotes segmentation. "}},{"type":"paragraph","data":{"text":"For example, bloggers-moms, sling consultants, child psychologists, shops of children's clothing, toys for children unite, and a children's electric car becomes a prize. Thus, the majority of the giveaway participants will most likely be people with children."}},{"type":"paragraph","data":{"text":"The advantages of this promotion method:"}},{"type":"paragraph","data":{"text":"+ Accelerated growth of new subscribers."}},{"type":"paragraph","data":{"text":"+ Thematic givs help segment the audience a bit."}},{"type":"paragraph","data":{"text":"Minuses:"}},{"type":"paragraph","data":{"text":"- The cost of participation can range from 2,000 to 100,000 rubles."}},{"type":"paragraph","data":{"text":"- Unsubscriptions after giveaway completion can be up to 70-80%."}},{"type":"paragraph","data":{"text":"- A sharp drop in coverage, because Instagram algorithms, due to long and massive unsubscriptions, decide that your content has become of low quality."}},{"type":"paragraph","data":{"text":"- There are many unscrupulous third-party organizers, there is a high risk that you will simply be thrown for money."}},{"type":"paragraph","data":{"text":"- It is impossible to segment the audience in detail."}},{"type":"paragraph","data":{"text":"- People who come for a freebie rarely buy something in the future, even if they dont unsubscribe from you."}},{"type":"paragraph","data":{"text":"- There is a risk that the social network will block your account. The probability is low, but it is there."}},{"type":"paragraph","data":{"text":"To participate or not, the choice is yours."}}],"version":"2.19.1"}

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