Antiban | Instagram Giveaway: Pros and Cons

Aug. 12, 2020

Instagram Giveaway: Pros and Cons

{"time":1643881719036,"blocks":[{"id":"taaEsT3X4o","type":"paragraph","data":{"text":"There are many ways to promote your account on Instagram. One of them is a giveaway."}},{"id":"oZfpNufrjw","type":"paragraph","data":{"text":"A giveaway is a competition with a large number of sponsors (usually from 10). To win a prize in the giveaway the user should follow all accounts of the organizers."}},{"id":"A_Ac4fk4j6","type":"Image","data":{"file":{"url":"/antiban/apps/webapp/media/uploads/images/2021/02/lC6uX5584xY.jpg"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"Ia_ZKK5bSZ","type":"Header","data":{"text":"Giveaway can be divided into: ","level":2}},{"id":"To479Z0u-8","type":"paragraph","data":{"text":"Hosted by a celebrity.&nbsp;The celebrity, who publishes a post with a call to participate in a giveaway, becomes a followers' donor. The prize in a giveaway should be attractive to the widest possible audience (Apple products, a car, etc.). "}},{"id":"AblZTCUya9","type":"paragraph","data":{"text":"Blogger's.&nbsp;Usually in such giveaways sponsors are bloggers who have less than 1M followers but still have a significant audience. Prizes are usually purchased in the same way attractive to a wide audience. "}},{"id":"CYUVbT4G0d","type":"paragraph","data":{"text":"Thematic. All sponsors are connected by one theme and a similar target audience. The prize also promotes segmentation. "}},{"id":"ypWlw1Af5n","type":"paragraph","data":{"text":"For example, there are unite bloggers-moms, sling consultants, child psychologists, shops of children's clothing, toys for children. A prize can be a children electric car. Thus, the majority of the giveaway participants will most likely be people who have children."}},{"id":"HcHel9nyj8","type":"paragraph","data":{"text":"The advantages of this promotion method:"}},{"id":"Qt_ZBla_zP","type":"paragraph","data":{"text":"+ Accelerated growth of new followers."}},{"id":"93H_qcdhTz","type":"paragraph","data":{"text":"+ Thematic giveaways help segment the audience."}},{"id":"lY8Inzbrou","type":"paragraph","data":{"text":"Disadvantages:"}},{"id":"MtK_NNAE_D","type":"paragraph","data":{"text":"- After the end of giveaway amount of unfollowers can be up to 70-80%."}},{"id":"c_zT1WaqGi","type":"paragraph","data":{"text":"-&nbsp;A sharp drop in coverage, because Instagram algorithms decide that your content is of poor quality due to massive&nbsp;unfollowing process."}},{"id":"y27oWSWjSi","type":"paragraph","data":{"text":"- There is a big chance to run into scammers, there are many dishonest people among third party organizers."}},{"id":"sjiK4IpYZf","type":"paragraph","data":{"text":"- It is impossible to segment the audience in detail."}},{"id":"Se62B0tRAM","type":"paragraph","data":{"text":"- People who come for a freebie rarely buy something in the future, even if they don't unfollow you."}},{"id":"yK9ZweMXFC","type":"paragraph","data":{"text":"- There is a risk that the social network will disable your account. It is low chances, but it is."}},{"id":"getd9wITbj","type":"paragraph","data":{"text":"To participate in giveaways or not is up to you."}}],"version":"2.22.2"}

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