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July 28, 2020

Instagram coverage

{"time":1627899828277,"blocks":[{"id":"aOy46UlGrg","type":"paragraph","data":{"text":"Scope. A scary word for anyone who actively maintains their Instagram profile and wants to promote it. Let's understand what it is and why it inevitably drops."}},{"id":"cxtE0CbrqM","type":"paragraph","data":{"text":"Reach is the total number of people who have viewed your post. If one person viewed a post twice, it counts as one.&nbsp;"}},{"id":"HrRLt-opUN","type":"paragraph","data":{"text":"That's the difference between reach and views. The latter is always greater. But why does content still get low coverage?"}},{"id":"jkdDs_Cyz_","type":"paragraph","data":{"text":"Seasonality. Exhale. Coverage doesn't always depend on your mistakes. As long as everyone is on self-isolation, the stats may be happy, but as soon as the doors open, the coverage will collapse. People will be out there and they won't care about social media. Also, the numbers drop during the warm season."}},{"id":"NH4PsDXxHj","type":"paragraph","data":{"text":"Increased competition. Thousands of new Instagram accounts pop up every month. The content becomes too much, and users simply don't have time to look at everything."}},{"id":"L3EtxrjmhI","type":"paragraph","data":{"text":"A sharp decline in activity. This happens with the sponsors of so-called givens. After the contest ends, participants start unsubscribing en masse and activity drops. No activity - no coverage."}},{"id":"6txE_XpQAt","type":"paragraph","data":{"text":"Lack of positive dynamics. If nothing changes in your profile, people get bored. They more and more often scroll through the publications, and from this you find yourself lower and lower in their feeds. Make a variety of content."}},{"id":"FRzmZEEWcr","type":"paragraph","data":{"text":"No communication with the audience - no reach. It's pretty self-explanatory here. Your regular readers - your target audience - keep the numbers up. Add interaction with them."}},{"id":"UfdUjivu9t","type":"paragraph","data":{"text":"Lack of response to content. Engagement is what's needed for good reach. Try to create content that you want to like, discuss and even save. This applies not only to publications, but also to storis and live broadcasts."}},{"id":"BvsVtoI3P3","type":"paragraph","data":{"text":"Complication of algorithms. Yes, Instagram changes its algorithms every second, and it's hard to predict which post will take off this time. "}},{"id":"sPKm6w0RN0","type":"paragraph","data":{"text":"However, there are some universal rules that you need to follow to get good coverage. We'll talk about that next time. "}},{"id":"ZQ2fMuQA8A","type":"paragraph","data":{"text":"Experiment and be amazed! And if you have trouble getting your account blocked, let us know."}}],"version":"2.22.2"}

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